Most paywalls fail before users even see the price. I find where you’re losing them and fix the whole path.
See how fast you can recover your investment. Enter your numbers to see the effect in your MRR.
Quick payment, flat fee. No surprises.
Your app, your current flow, any analytics you have.
Design files + a video walkthrough of every decision.
Onboarding and paywall designed to reduce friction, increase value perception and push up conversion to paid.
Redesigned the core flow and design system for a music-based language learning app — onboarding completion went from 22.4% to 41.2%, with 82.4% of users reaching their first lesson.
Onboarding redesign increased trial conversions up to 16.5%, reduced drop-off, and enhanced perceived value.
The design achieved 32% trial-to-paid conversion right from launch, with +80% of paying users converting during onboarding.
of 3-day trials cancel within the first 24 hours. Before users form a habit. Before they see what they’re paying for.
higher conversion with a well-designed hard paywall vs freemium. Same app. Same price. Completely different result.
of annual subscribers cancel in Month 1. They paid, then got confused. That’s a design problem — and a fixable one.
“She didn’t just redesign screens. She fundamentally changed how we think about when and why users pay.”
When Sofia joined us, only about 10% of our users were converting to paid and our printed book orders were declining. The root issue was something we hadn’t seen ourselves: we were asking users to subscribe before they’d experienced any real value from the app.
Sofia redesigned our entire onboarding around a personalized questionnaire that connected users to their travel goals from the first interaction. She introduced an “aha moment” where users could preview their journal covers before hitting the paywall. Then she restructured the paywall itself with a trial-first approach, fewer plan options, and clearer benefits.
What stood out was that this wasn’t just a visual redesign. It was a strategic shift in how we approach monetization. With a small team, she made decisions that a much larger product org would take months to reach.
“Our A/B test showed a 17% increase in initial conversion rate, which translated to a huge uplift in our MRR.”
Hired Sofia to help improve our mobile app conversion, and the results exceeded initial expectations. Her work wasn’t just aesthetically strong; it was grounded in strategic thinking and a deep understanding of user psychology and behaviour.
From day 1 she asked the right questions, challenged assumptions when needed, and took ownership of the project. After implementing her proposal, our A/B test showed a 17% increase in initial conversion rate, which translated to a huge uplift in our MRR.
I really recommend Sofia if you’re looking for someone who contributes as a true product designer and not just someone who paints screens on Figma.
A paywall redesign focuses specifically on the conversion screens where revenue happens. This area is constantly evolving because of new App Store and Play Store guidelines, so I stay directly updated on what’s currently approvable. An onboarding redesign looks at the full pre-paywall experience: welcome screens, social proof, testimonials, and the aha moment. Both are worked on separately, each with their own strategy.
If your free-to-paid conversion rate is below 8–10%, something is off. There are always small improvements to test, paywalls are never truly finished. Book the free audit call and I’ll tell you exactly where the problem is.
Yes. I can bundle both and work on them together. Since they’re part of the same funnel, tackling both at once usually gives you the clearest results.
Your current screens (screenshots or a Figma link), your subscription pricing, and some context about your users. A free-to-paid conversion rate is helpful but not required. I handle the strategy research, competitive analysis, and anything else needed.
At the time of purchase you can see the estimated time for each task. The more screens involved, the longer it takes. If it’s urgent, you can select that option and I’ll prioritise your work ahead of other projects.
Yes. Headlines, benefit bullets, CTA copy, and plan naming are all part of the redesign. Copy is often the primary conversion driver on a paywall. I write every word with the same strategy-first lens as the visual design.
One round of revisions is included. In practice, issues are rare because I align on strategy before opening Figma. If something isn’t right after revisions, we’ll figure it out together.
