We work with subscription apps at every stage of the revenue journey, from their first subscribers to $2M MRR. We’ve seen where money leaks at each step, and we know how to fix it.
Design and growth strategy working as one unit, not two separate vendors pointing at each other. You get both skill sets without the overhead of two full-time hires.
Each cycle builds on the last. The longer we work together, the fewer hypotheses we need to test because each experiment narrows down what actually moves the needle for your specific app.
We review your RevenueCat conversion funnel and Mixpanel event tracking to make sure the data is being read correctly. No experiment is worth running on bad data.
We identify the biggest conversion lever available and write a clear experiment hypothesis: what we’re testing, why we expect it to work, and exactly how we measure success.
We design the variant as a Figma file ready to hand off. Your developer implements it. We read the results together and use them to define the next hypothesis.
One plan. In the kickoff month, we make sure your analytics are set up and reading correctly. Then we start the experimentation engine: there’s always an A/B test running, improving your numbers, month after month.
What’s included
Figma files, ready to hand off
Every design deliverable built around a specific hypothesis.
Hypothesis doc + results analysis
Each test documented and read, not just shipped and forgotten.
Analytics audit on kickoff
RevenueCat + Mixpanel reviewed before we touch anything. (one-time $400 fee)
Monthly strategy call
We review results together and align on what comes next.
Async access throughout the month
Questions, quick reviews, and feedback when you need it.
Design + growth as one team
Both skill sets, no extra overhead, no coordination gap.
A few things need to be in place for the system to work.
1,000+ downloads per month
Organic, paid, or hybrid. You need real traffic for experiments to produce results that are statistically meaningful.
$1,000+ in monthly revenue
You’re already making money. We’re here to grow it, not to help you reach your first dollar.
You’re measuring your data
RevenueCat, Mixpanel, or Amplitude. We read your funnel before we touch anything. No data, no diagnosis.
A developer to implement
We deliver Figma files ready to hand off. You need someone on your side to ship the variants. No developer, no experiment.
The big growth agencies won’t talk to you until you’re past six figures in MRR. This is built for the stage before that.
that’s the gap we fill ✦It’s a 30-minute conversation about your app, your users, and where you think the main friction points are. We may ask you to share some context about your business before the call so we can come prepared. By the end, we’ll have a clear picture of your situation and we’ll tell you honestly what service makes the most sense for you. No pitch, no pressure.
RevenueCat, Mixpanel, or Amplitude are required: without them we’re designing blind. You also need a developer who can implement the Figma files we produce. If either of those isn’t in place yet, we can help you evaluate the setup during the free audit call.
The kickoff month launches your analytics audit and your first experiment in parallel. Results depend on how quickly you can implement and how much traffic your app sees. The more downloads you have, the faster your experiments reach statistical significance — which is why we ask for a minimum threshold. We always aim to run at least two experiments per month. By month 2 you’ll have your first real data point. By month 4 you’ll have a clear picture of what’s working.
Yes. Month-to-month, no lock-in. We ask for 15 days’ notice before the next billing cycle. That said, this compounds over time. The value of month 3 depends on what months 1 and 2 learned. Leaving early means leaving before the system has had time to work.
We always start with quick wins: changes that have been tested across many apps and that we’re confident will move the needle. That said, what works for most apps doesn’t always work for every app. When that happens, it’s not a loss — it’s data. We analyze why it didn’t perform for your specific market and use that to sharpen the next hypothesis. Most of the time, by the end of the month, we’ll have an improvement in your numbers to show you.
It’s a one-time setup fee for the kickoff month. It covers the initial analytics audit — where we review your RevenueCat and Mixpanel setup in detail — and the kickoff call to align on the first experiment. From month 2 onwards, you only pay the $2,000 monthly fee.
We keep communication focused and efficient. We schedule calls when we need to kick off a new experiment, review dashboard results together, or share design feedback. Outside of calls, everything runs async — you have access to us throughout the month for questions and quick reviews.
This is designed for apps that are already generating revenue, because the experiment loop needs real traffic and real conversion data to work. If you’re not there yet, the one-off services are a better fit right now. Start with a paywall or onboarding redesign and come back when you have the data to build on.
