You raised the money. You hired the team. But somehow you're still the one approving every button color, reviewing every layout, and second-guessing every design decision at midnight. You didn't start a company to be a part-time designer.
Every design decision waits on you because nobody else understands the intersection of business needs, user needs, and stakeholder expectations. Your team can't move without you.
You're jumping between pitch decks, product decisions, design approvals, and stakeholder meetings. No single area gets your best thinking because all of them need it at the same time.
Your team delivers screens that pass the eye test but miss the business logic entirely. They're designing interfaces, not products. And the gap between "looks nice" and "drives metrics" is costing you months.
You've tried delegating. But freelancers need hand-holding, agencies don't get your business, and junior designers can't make strategic calls. So you end up doing it yourself. Again.
You promised milestones. The numbers aren't moving. And you're spending mental energy on responsive layouts when you should be focused on product-market fit and runway.
Product research. Market research. Design strategy. Fundraising. You're the CEO, the CPO, and the accidental design director — and none of those roles are getting what they need.
"I need someone who can walk into a room with my CTO, my investors, and my users — and make design decisions that make all three happy. Without needing me in the room."
I spend the first week absorbing everything: your business model, your metrics, your investors' expectations, your users' pain points, your team's workflow. I become the person who understands the full picture so you don't have to explain it anymore.
I take ownership of product design decisions. Not just making things look good — making strategic calls about what to build, how it should work, and why it matters to your users and your business. Your dev team gets unblocked. Your PM gets a partner.
I sit in the meetings with your CTO, your CMO, your investors. I translate between business objectives and design execution. No more "the designer doesn't get it" — because I speak both languages.
Every design decision connects to a number you care about. I watch the data, propose improvements, and iterate without waiting for your approval on every pixel. You stay informed. You stay in control. You stop being the bottleneck.
We'll map your current product, your team structure, and where the gaps are. If I can help, I'll show you how. If you need something else, I'll tell you what.
Book a product mapping call